Freeman is an experienced and savvy information services provider to the New Zealand corporate community.

Marketing Solutions

Understanding and reaching our audience

Understanding and reaching our audience

Freeman serves three distinct business audiences.

Energy sector: Our primary audience in this sector includes the electricity, oil and gas, transport fuels, renewable energy, energy efficiency and carbon industries.

Extractives sector: Our primary audience in this sector includes the mining, quarrying, roading, contracting, concrete and cement industries.

Legal sector: Our primary audience in this sector includes legal practitioners spanning small legal firms and chambers to large corporate law firms. It also includes all of the main courts and tribunals.

Within these key industries it reaches over 90 per cent of industry participants (in some cases near 100 per cent) at a decision-maker, professional, and C-suite level.

Freeman's secondary audience captures service providers to these industries – professional services firms, consultancies, engineering companies, technology companies, central and local Government, regulators, product importers and distributors.

A further tertiary audience includes many of New Zealand’s top 200 organisations at a specialist or company director level.

Key metrics*:

983

Number of organisations subscribing to information services

391,816

Annual unique visits to information services

1,281,996

Annual page views to information services

5711

Newsletter subscriptions

2119

Annual event tickets sold

408

Other product reach by unique visitor

86,154

Public website visitors

44

Number of companies in Deloitte Top 200# reached via subscription 

2197

Articles written each year

57

Number of government organisations reached via subscription

56

Number of companies in Deloitte Top 200# reached via subscription and events

 

4.51

Average minutes per visit to information services

*Source data includes Google Analytics, Deloitte Top 200, NZX and internal company content management reporting
#Deloitte Top 200 reference excludes government organisations

Freeman has one of the most engaged online audiences in business information media in New Zealand with an average time-on-site per reader of well over four minutes and a pages-per-visit average of over three.

Upcoming Events

13 August, 2025

The New Zealand Energy Excellence Awards provide an annual opportunity to recognise excellence and achievement across the energy sector. 

16 September, 2025

The Oceania Renewable Power Summit, a two-day conference and exhibition set in Auckland, New Zealand for renewable electricity generation across Oceania.

19 November, 2025

Future Roads is the premier event for the New Zealand roading industry, bringing together road owners, influencers, and decision-makers.

Company News

22 July, 2025

An opportunity has opened up for a business journalist to work on online legal publication Capital Letter. 

Capital Letter provides a daily news and information service to an audience across the legal profession including those working in legal roles inside corporate and government organisations. 

To win this role you will need to be confident interviewing leading executives and influencers. You do not necessarily need a...

22 July, 2025

An opportunity has opened up at Freeman to work on its online legal publication Capital Letter. 

We are seeking a writer with a legal background and understanding of law and the legal profession in New Zealand. 

We publish a variety of content on Capital Letter including: short-form and long-form court summaries from the higher courts of New Zealand; in-depth features and opinion pieces; news and round-ups on the New Zealand...

04 June, 2025

Almost 40 firms, individuals and community groups are named among the 31 finalists selected for this year's Energy Excellence Awards.

The 2025 finalists are:

Community Initiative of the Year - sponsored by Eagle Technology

  • Beach Energy - Building community capability to reduce homelessness
  • Mercury - Delivering lasting customer care with community
  • Todd Energy - Otaraua Hapū and Todd...